On March 2, 2011, JR won the TED prize at the TED Conference in Long Beach, California, and called for the creation of a global participatory art project with the potential to change the world. This project is called INSIDE OUT.

Inspired by JR’s large‐format street "pastings," INSIDE OUT gives everyone the opportunity to share their portrait and make a statement for what they stand for. It is a global platform for people to share their untold stories and transform messages of personal identity into works of public art.

In order to participate in the Inside Out Project, you need to organize a Group Action. Gather 5 or more people around a same statement, submit their portraits, and INSIDE OUT will print them as posters and send them to you so you can create and coordinate an exhibit together by pasting them in your community!

Each INSIDE OUT group action around the world is documented, archived and exhibited online. Over 120,000 people from more than 108 countries have participated. The INSIDE OUT project has traveled from Ecuador to Nepal, from Mexico to Palestine, inspiring group actions on varied themes such as hope, diversity, gender-based violence, and climate change.

Statement: We are all New Yorkers. A photobooth truck was installed on Times Square from April 22nd to May 10th, after trips to Staten Island, the Bronx, Red Hook and the Rockaways. Participants were allowed to paste their poster on the ground in the heart of Manhattan.